Privacy policy

PRIVACY POLICY
Last updated: January 2, 2026

ATHINNITY operates this store and website, including all related information, content, features, tools, products and services (the “Services”), to provide you with a curated shopping experience. ATHINNITY is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit, use, or make a purchase through our Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

  1. PERSONAL INFORMATION WE COLLECT OR PROCESS
    When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you. It does not include information that has been de-identified or aggregated so it cannot reasonably identify you.

Depending on how you interact with the Services, we may collect or process the following categories of personal information:

CONTACT DETAILS
Name, email address, phone number, billing address, shipping address.

PAYMENT AND FINANCIAL INFORMATION
Payment method details and transaction confirmations. Payment card details are typically processed by our payment providers and Shopify; we do not store full card numbers ourselves.

ACCOUNT INFORMATION
If you create an account: login details, preferences, and settings.

ORDER AND TRANSACTION INFORMATION
Products viewed, added to cart, purchased, returned, exchanged or cancelled, and past order history.

COMMUNICATIONS
Information you provide when you contact us, including customer support messages and emails.

DEVICE AND NETWORK INFORMATION
IP address, browser type, device identifiers, and other technical information about how you access the Services.

USAGE INFORMATION
How you interact with the Services, including pages viewed, clicks, time on site, and navigation patterns.

  1. SOURCES OF PERSONAL INFORMATION
    We may collect personal information from the following sources:

FROM YOU DIRECTLY
When you place an order, create an account, sign up for emails, contact us, or otherwise submit information.

AUTOMATICALLY
Through cookies and similar technologies when you browse or use the Services.

SERVICE PROVIDERS
From vendors that help us run the Services (for example payments, analytics, customer support, shipping, and fraud prevention).

PARTNERS OR THIRD PARTIES
For example, advertising or analytics partners where permitted by law and based on your settings/consent.

  1. HOW WE USE YOUR PERSONAL INFORMATION
    We use personal information for the following purposes:

PROVIDE AND OPERATE THE SERVICES
To process orders and payments, fulfil purchases, arrange delivery, manage returns, provide customer support, and communicate order updates.

PERSONALISE AND IMPROVE
To remember preferences, improve the store experience, understand performance, and develop new features.

MARKETING AND COMMUNICATIONS
To send promotional emails or messages (where permitted), and to show you relevant products or advertising. You can opt out at any time (see Section 9).

SECURITY AND FRAUD PREVENTION
To protect customers and the business, authenticate transactions, prevent fraud, and maintain site security.

LEGAL AND COMPLIANCE
To comply with legal obligations, respond to lawful requests, enforce our terms and policies, and resolve disputes.

  1. HOW WE DISCLOSE PERSONAL INFORMATION
    We may disclose personal information in the following circumstances:

SHOPIFY AND SERVICE PROVIDERS
With Shopify and vendors that perform services on our behalf, including payment processing, order fulfilment, shipping, IT, analytics, customer support, email delivery, and fraud prevention.

MARKETING AND ADVERTISING PARTNERS
With partners who help us market and advertise. These partners may use your information in accordance with their own privacy policies. Where required, we will obtain consent or provide opt-out mechanisms.

WITH YOUR DIRECTION OR CONSENT
When you ask us to share information (for example, to ship an order) or when you use third-party integrations (such as social media tools).

BUSINESS TRANSFERS
If we’re involved in a merger, acquisition, restructuring, or sale of assets, your information may be transferred as part of that transaction.

LEGAL REQUIREMENTS
To comply with law, respond to subpoenas/court orders, protect rights and safety, and investigate suspected fraud or misuse.

  1. RELATIONSHIP WITH SHOPIFY
    The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services to provide and improve Shopify’s services for us and for you. Information you submit may be transmitted to Shopify and third parties that may be located in other countries.

Shopify may also use certain enhanced features that incorporate data from your interactions with our store and other merchants. In these cases, Shopify is responsible for processing that information for those purposes.

To learn more, you can review Shopify’s consumer privacy information and tools at Shopify’s privacy resources: https://privacy.shopify.com/en

  1. COOKIES AND SIMILAR TECHNOLOGIES
    We use cookies and similar technologies to operate the Services, remember preferences, understand site performance, and support advertising and analytics.

You can manage cookies through your browser settings. Disabling cookies may affect site functionality.

  1. THIRD PARTY WEBSITES AND LINKS
    The Services may contain links to third party websites or platforms. If you follow those links, their privacy policies apply. We are not responsible for third party privacy practices, security, or content.

  2. CHILDREN’S DATA
    The Services are not intended for use by children. We do not knowingly collect personal information from children under the age of majority in their jurisdiction. If you believe a child has provided us personal information, contact us and we will take appropriate steps.

  3. MARKETING PREFERENCES
    You can opt out of marketing emails at any time using the unsubscribe link in our emails. Even if you opt out, we may still send non-promotional messages such as order confirmations, shipping updates, and customer support responses.

  4. SECURITY AND RETENTION
    We use reasonable safeguards to protect personal information. However, no method of transmission or storage is perfectly secure.

We retain personal information only as long as necessary for the purposes described in this policy, including fulfilling orders, maintaining records, complying with legal obligations, resolving disputes, and enforcing agreements.

  1. YOUR RIGHTS AND CHOICES
    Depending on where you live and applicable law (including South Africa’s POPIA), you may have rights such as:

ACCESS
Request access to the personal information we hold about you.

CORRECTION
Request correction of inaccurate or incomplete information.

DELETION
Request deletion of personal information, subject to legal exceptions.

OBJECTION OR RESTRICTION
Object to certain processing or request restriction where applicable.

PORTABILITY
Request a copy of certain personal information in a usable format, where applicable.

To exercise these rights, contact us using the details in Section 14. We may need to verify your identity before processing requests.

You will not be discriminated against for exercising your rights.

  1. INTERNATIONAL TRANSFERS
    Your personal information may be transferred, stored, or processed in countries outside your home country, including where Shopify or our service providers operate. Where required, we rely on recognised transfer mechanisms and safeguards.

  2. CHANGES TO THIS PRIVACY POLICY
    We may update this Privacy Policy from time to time. We will post the updated policy on this page and update the “Last updated” date.

  3. CONTACT
    If you have questions about this Privacy Policy, our privacy practices, or want to exercise your rights, contact us:

Email: info@athinnity.com